Samsung 98 Inch QA98Q80CAU Smart TV in Kenya

Experience cinematic immersion like never before with the Samsung 98-inch Q80C QLED 4K Smart TV. The Samsung 98 Inch QA98Q80CAU price in Kenya is Ksh 535,000. This television is not just a screen; it's a gateway to breathtaking entertainment, designed to be the magnificent centerpiece of your living room.

Launched in 2023, this masterpiece of visual technology is engineered for those who demand the absolute best. The device boasts a colossal 98-inch QLED display with a stunning 4K UHD (3,840 x 2,160) resolution, powered by the intelligent Neural Quantum Processor 4K. It includes a powerful 40W 2.2CH sound system with Object Tracking Sound Lite for an immersive audio experience. This TV delivers breathtaking contrast with Direct Full Array, vibrant colours with 100% Colour Volume with Quantum Dot, and ultra-smooth motion for gaming and sports. For enthusiasts and families, it's ideal for creating a home cinema, hosting epic game nights, or showcasing high-impact business presentations. It stands out with its Real Depth Enhancer for 3D-like picture quality, the comprehensive Samsung Gaming Hub, and its sleek, minimalist AirSlim Design, offering outstanding visual and smart performance for Kenyan buyers at the best price in Kenya from Zuricart.

Why You’ll Love It

Here’s why the Samsung 98-inch Q80C TV is the ultimate upgrade for your home:

A True Cinema in Your Home: Imagine movie nights where every scene feels larger than life. The massive 98-inch screen, combined with Quantum HDR+ and 4K resolution, turns your living room into a private theatre, perfect for enjoying blockbusters or streaming your favorite series with family.
Unbeatable Gaming Performance: For the serious gamer in Nairobi or Mombasa, this TV is a dream come true. With Motion Xcelerator Turbo+ for 120Hz 4K visuals and FreeSync Premium Pro, you get buttery-smooth gameplay without lag or tearing. The Gaming Hub brings all your cloud gaming services into one place.
Picture Perfection from Any Angle: Hosting friends for the big football match? The Wide Viewing Angle ensures that everyone gets a great view with brilliant, consistent colour, no matter where they are seated. No more fighting for the "sweet spot" on the couch.
Sound That Moves With the Action: Feel the roar of the crowd or the whisper of the wind. Object Tracking Sound Lite (OTS Lite) and Dolby Atmos create a 3D soundscape where audio follows the action on screen, pulling you deeper into every moment without needing a complex sound system.
Intelligently Upscaled Content: Worried about your older content not looking good on a huge 4K screen? The Neural Quantum Processor 4K uses AI to intelligently upscale everything you watch to near-4K quality, ensuring your classic movies and TV shows look sharper and clearer than ever.
Elegance that Complements Your Space: This isn't just a TV; it's a piece of art. The stunning AirSlim Design features an incredibly thin profile that blends seamlessly into your wall, offering a sophisticated and modern look that elevates your home décor.

Samsung 98 Inch QA98Q80CAU Specifications

Price in Kenya	Ksh 535,000
Display
Screen Size	98 Inches
Resolution	3,840 x 2,160 (4K UHD)
Panel Type	QLED
Backlight	Direct Full Array
Refresh Rate	120Hz
Video
Picture Engine	Neural Quantum Processor 4K
HDR	Quantum HDR+
Colour	100% Colour Volume with Quantum Dot
Viewing Angle	Wide Viewing Angle
Audio
Sound Output (RMS)	40W
Speaker Type	2.2CH
Special Features	Dolby Atmos, Object Tracking Sound Lite, Q-Symphony
Smart Service
Operating System	Tizen™ Smart TV
Voice Assistant	Bixby, Alexa (Built-in)
Connectivity
HDMI	4 Ports (4K @ 120Hz support)
USB	2 Ports
Wireless	Wi-Fi 5, Bluetooth 5.2

About the Samsung 98 Inch QA98Q80CAU Smart TV

Direct Full Array & Quantum HDR+

Dive into a world of incredible contrast and realism. The Samsung Q80C uses Direct Full Array technology, which precisely controls zones of LEDs directly behind the screen. This means you get ultra-deep blacks right next to brilliant, punchy whites, eliminating the "halo" effect seen on lesser TVs. Whether you're watching a dark, atmospheric thriller or a vibrant nature documentary, the picture is always perfectly balanced. This is further enhanced by Quantum HDR+, which analyses every scene to deliver breathtaking detail and a cinematic range of colours. From the subtle shades in a sunset to the bright glint of sunlight on water, every image is brought to life with spectacular clarity and depth. This combination ensures that you see movies and shows exactly as the director intended, creating an unparalleled viewing experience right in your Kenyan home.

Neural Quantum Processor 4K

The brain behind the beauty is the powerful Neural Quantum Processor 4K. This intelligent processor uses advanced AI and 20 neural networks to optimize your viewing experience second by second. Its primary magic lies in 4K AI Upscaling. It doesn't matter if you're streaming from YouTube, watching local channels, or enjoying an old DVD; the processor intelligently analyzes the source and upscales it to sharp, near-4K resolution. This means less noise, restored details, and a consistently clear picture on the massive 98-inch screen. Beyond upscaling, the processor also optimizes brightness, contrast, and sound in real-time based on your room's conditions and the content you're watching. It’s the smart engine that ensures your Samsung TV always delivers the best possible performance, effortlessly.

Dolby Atmos & Object Tracking Sound Lite

A stunning picture deserves sound to match, and the Q80C delivers in spades. With built-in Dolby Atmos, you are placed in the center of a multi-dimensional soundscape. Audio isn't just coming from the front; it feels like it's all around you, creating a truly immersive experience. This is powerfully complemented by Object Tracking Sound Lite (OTS Lite). This clever technology uses virtual top-channel audio to track the action on screen. When a car zips from left to right, the sound follows it, making you feel like you are right there in the scene. For an even bigger sound, Q-Symphony allows the TV speakers to work in harmony with a compatible Samsung soundbar, creating a rich, full, and room-filling audio experience that will transform your movie nights and gaming sessions.

Perfect for You

The Samsung 98-inch Q80C is designed to fit perfectly into the diverse lifestyles of Kenyans.

For the Entertainment-Loving Family: Transform your family gatherings and weekend movie nights into unforgettable cinematic events. The huge screen and immersive sound make it the ultimate centerpiece for enjoying everything from the latest Netflix series to family photos in stunning detail.
For the Passionate Gamer: If you take your gaming seriously, this TV gives you a competitive edge. The ultra-smooth 120Hz refresh rate, dedicated game mode, and access to the Samsung Gaming Hub make it the perfect partner for your PlayStation 5 or Xbox Series X, delivering a fluid and responsive experience for titles like FIFA or Call of Duty.
For the Ultimate Sports Fan: Never miss a moment of the action. Host your friends for the English Premier League, Rugby Sevens, or Formula 1 and give them the best seat in the house. The wide viewing angle and smooth motion handling mean every goal, try, and overtake is crystal clear from anywhere in the room.
For the Business Professional: Elevate your presentations and video conferences. This TV is an impressive addition to a high-end boardroom or a luxury home office, allowing you to showcase your work on a grand scale with incredible clarity and impact.

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